BeyondTeam24: Fostering Atlassian Partnerships Svetlana Avene-Aveniņa

BeyondTeam24: Fostering Atlassian Partnerships

The BeyondTeam24 European Edition Tour was an extraordinary journey of 4 Atlassian Marketplace vendors: eazyBI, Elements, Refined, and Resolution. Together, we traveled across Europe: 6 countries and 13 cities, meeting partners, customers and Atlassian enthusiasts. Right after the Atlassian Team 24 Europe, over 4 weeks, the tour fostered meaningful connections, shared knowledge, and set the stage for future collaborations, showcasing innovative solutions to the Atlassian ecosystem.

Case Studies that Inspired

Enhancing Collaboration and Reporting with Elements Connect and eazyBI

This session showcased how seamless integration facilitates insightful PI planning and reporting within Jira. Attendees discovered the simplicity of visualizing program boards and harnessing data analytics to empower agile journeys. More about integration here. The recording is available to watch here, and for those who prefer reading over watching, here’s a blog post!

Enterprise Support: Internal and External

A collaboration between Refined and Resolution brought to life a powerful case study demonstrating how their solutions harmonize to elevate enterprise service management and customer support. From enhancing agent efficiency to enabling personalized content navigation, this session highlighted the synergy that drives organizational success. The recording is available to watch here.

Our esteemed speakers from Refined, Resolution, Easy Agile, and eazyBI brought diverse expertise and insights, engaging attendees in thought-provoking discussions and valuable networking opportunities. All together we had 3 ACE events, 1 Meetup and met 12 partners: Technofor; WIQU; Adaptavist UK; Eficode UK; Valiantys; Communardo; Adaptavist DE, ex Veniture; Eficode Finland; Scandio; Seibert Media; Code Centric and Catworks. And together, we celebrated collaboration, innovation, 25 years of Catworks, the future of the Atlassian ecosystem, and a heartfelt thank you to our amazing partners for welcoming and hosting us!

Tour Highlights

It was a great experience, but definitely not an easy one to manage. 4 weeks, 12 partners, 3 ACE events, 1 meetup, and a 2-day cruise might seem straightforward but factoring in logistics and unexpected challenges made it much more complex—and all the more rewarding and memorable! Here are some insights and tips for anyone planning a similar trip or tour:

  • Plan in Advance: Secure meeting schedules and finalize the program well ahead of time.

  • Double-Check Travel Connections: Flights between cities can save time, especially in countries like Germany where trains, while reliable, can sometimes be delayed or canceled. Always have alternative routes ready.

  • Allow Travel Buffer Days: Leave at least one day between meetings to account for unforeseen travel issues, like canceled trains or long transit times.

  • Have a Plan B: Ensure a backup speaker is available in case someone falls ill or cannot attend.

  • Be Flexible: Adapt your presentations to suit different audiences and user groups, and be prepared for last-minute changes.

  • React Quickly: Being flexible means acting fast—like renting a car and driving 7 hours from Dresden to Cologne to ensure you don’t miss a morning meeting. I did it. Was it exhausting? Absolutely. Was it worth it? Totally!

  • Talk About Your Tool: Be ready to share your product’s story multiple times—it’s rewarding but takes energy.

  • Take Care of Yourself: Get enough sleep, take vitamins, and eat as healthily as possible, even if your only option is pizza.

  • Recharge When Needed: Decide if you want to spend your weekend relaxing on-site or traveling home to connect with loved ones—it depends on what energizes you most.

  • Stay Positive: Whatever happens, keep a good attitude—it makes all the difference.

  • Rely on Your Team: Ensure you have colleagues who can help with travel arrangements, flight bookings, and accommodations.

Navigating challenges like these while keeping the momentum going isn’t easy, but with proper preparation and the right mindset, you can turn it into a memorable and successful journey.

Thank you to the incredible Atlassian Community leaders for their hard work and dedication in organizing the ACE events, which brought together passionate individuals and created an atmosphere of learning and collaboration. A special shoutout to WIQU for hosting the memorable Meetup in London, which provided a fantastic platform for meaningful discussions and connections. Lastly, a big thank you to the broader Atlassian Community for actively participating and making these events truly vibrant and impactful. It was an unforgettable experience filled with knowledge sharing, networking, and a true sense of community spirit!

As we wrap up the BeyondTeam24 European Tour, it’s clear that the experience was nothing short of transformative. From celebrating collaboration with Atlassian partners to sharing innovative solutions with customers and enthusiasts, every city, meeting, and session brought new opportunities to grow, connect, and inspire.

This tour wasn’t just about showcasing tools or presenting case studies—it was about building bridges within the Atlassian ecosystem, strengthening relationships, and sparking ideas that will shape the future of teamwork and innovation.

To our incredible partners, attendees, and hosts across Europe: thank you for your enthusiasm, support, and insights. You made this journey unforgettable. And to those dreaming of your own collaboration tour—let this adventure serve as both an inspiration and a roadmap.

Here’s to the next chapter of collaboration, innovation, and connection! Until then, let’s continue pushing the boundaries of what’s possible in the Atlassian world. Explore all the details and grab your own stylish BeyondTeam24 t-shirt on this beautifully crafted Refined-based website!

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